Sunderland’s National League and Community Multi-Sport outfit Sunderland City Predators have announced a brand overhaul that will see them change their name to Team Sunderland.
The transition has already started, however, their senior Basketball, Volleyball and Netball teams will continue under the current Sunderland City Predators name until the end of the season.
The community-focused performance sports program has been fast expanding to firmly position its club and teams within the local area, with the rebrand believed to better mirror this.
The Predators, founded by and based at the University of Sunderland since 2011 have now established city-wide programs in Volleyball, Basketball and Netball, and feature some of the area’s most promising talent.
Along with grassroots junior satellite clubs operating in several areas across the more city, the club have developed teams for youngsters aged seven years old and over, along with academy and performance teams which represent Sunderland in Regional and National League Competitions.
Matt Dossett, Sports Development Manager for the University of Sunderland, who has overseen the program since its launch over four years ago, said: “Sunderland City Predators was a name we’d initially expected to be temporary, but has really helped embed the club and teams within the local area.
“I believe the change is a major milestone, which reflects the dynamics and development we’ve reached.”
The Predators have enjoyed a promising start to 2016 with the Senior Men’s Volleyball squad pushing for promotion to the National League First Division and the Women’s team settling well in their first season in the Second Division, while the Basketball team continues to grow stronger.
The Predators junior programs are also going from strength to strength with over 200 participants signed up.
Dossett said: “The new year promises to be an exciting one for everyone involved with Team Sunderland. As we look to expand delivery and projects further in 2016, we feel now is the right time to update the brand under which a number of the city’s top teams play.
“I’m convinced this will better represent our commitment to expand the sporting opportunities in the city and the new name will bring association to our mission.”
The multi-sport outfit is also set to partner with new sponsors and businesses in Sunderland, which are due to be announced shortly.