SportsByte is dedicated to covering a wide range of sports at all levels of competition across Sunderland and the North East region as well as examining wider national sporting issues.

With a team of over 100 roving reporters, everything from grassroots to professional sports are followed in depth with news stories, blogs, features, reviews and match reports.

Football, Netball, Tennis, Hockey, MMA – if it’s on in Sunderland it’s on SportsByte.

Our Goal – To offer a comprehensive, reliable and accurate coverage of  all sports teams representing the City of Sunderland.

Our Mission – To be recognised first and foremost as a credible sports news organisation and secondly as a a provider of opportunities; where students can develop, hone and practice their skills in a real-life working environment.

Our Vision – To become a multi-platform sports news service, fusing the brightest talent in the region with the latest media technology to offer a fully engaging, informative and interactive home for sports news


The University of Sunderland’s Institute of Sport launched SportsByte in October 2011, creating an initial opportunity for Journalism and Media students to get involved in an Industry standard learning environment, whilst helping to improve Sports coverage and content within the City.

From their work at the forefront of Sport and Media in Sunderland, the University were passionate about improving the knowledge and awareness of teams, clubs, programmes, and issues that are typically crowded out by other news stories and features in local and regional press.  The two primary objectives of providing first rate journalism and coverage for sport within the area, as well as real-life and professional experience for students studying Journalism, are a perfect match. SportsByte operates like any other newsroom in the UK, with an editorial team, reporters, feature writers, bloggers, analysts, and other back of house staff, all producing content 24/7, 365 days a year via the website, TV, radio (broadcast on 107 SparkFM), mobile app, and magazine.

The online news portal currently boasts a student workforce of over 150 people, which enables a huge number of sports and programmes to be covered throughout the region, bringing them much needed exposure.SPORTSBYTE TEAM

Editorial Department

SportsByte Editor & Head of Content – Harvey Hinkler, Email: harvey.hinkler@sunderland.ac.uk


We take the views and interests of our readers and partners very seriously.  If you feel that there is an issue with any of our stories or content and would like to make a complaint, please email harvey.hinkler@sunderland.ac.uk and we will endeavour to give an initial response within 48hrs.  All complaints from a confirmed source will be followed up and responded to.