Geordie outrage as Newcastle United announce plans to redesign club crest
Newcastle United have recently announced their plans to reach out to fans about the potential rebranding of the club’s crest.
Newcastle United have today informed fans that they intend to update/change the club’s badge.
They say the intricate nature of the current badge makes it difficult to translate in today’s digital world, and is costing finances.
The club say the “fans are going to be…— Keith Downie (@SkySports_Keith) May 9, 2025
A statement released by the club reads: “We’ve been asking ourselves: how well does our current crest represent the club today? And how well will it serve us tomorrow?
“This isn’t a decision we take lightly. We love our crest. It’s iconic and has stood us through unforgettable triumphs and testing times. But it was created in a different era. Its intricate design doesn’t always translate well in today’s digital world. And it’s difficult to reproduce it clearly and consistently.
“As football and the world changes, so too must the symbol that unites us.”
Fans have reacted across social media, expressing their frustrations and disappointment at the potential of losing their iconic and beloved badge.
It’s crazy that thousands have ‘managed’ to get the Newcastle crest tattooed on themselves but that same design “doesn’t always translate well in today’s digital world”.
⚫️⚪️⚫️⚪️#NUFC pic.twitter.com/WDTSB3Tfmr— Peter Clennell (@ClennellPeter) May 9, 2025
Farewell, old friend.
Another part of the #NUFC soul is being thrown away – for what? Dreadful news… pic.twitter.com/SKi1jsf8eV
— Magpie Media (@MagpieMediaX) May 9, 2025
The current badge has been with the fans through most of their iconic moments in history, including qualifying for the Champions League and their most recent Carabao Cup final win against Liverpool.
Changing the crest could cause disruption and potential divide within the club and the fanbase, at a time where Newcastle United need the fans on their side more than ever, as they enter a difficult battle for Champions League qualification next season.
The timing of this is awful, btw.
The biggest game of the season (barring the Cup Final) on Sunday and this bombshell is dropped upon the masses 48 hours before.
Causing panic, chaos and division.
Could it not have waited until the end of the season?
Or even Monday?#NUFC pic.twitter.com/sQwr8rxN8e
— #NUFC (@ToonMouthTyne) May 9, 2025
